Know your audience.
Before you spend.

First-party data from 4.2M+ active Lit Star users — verified profiles, declared interests and real behavioral signals. No cookies. No guessing.

4.2M+
Monthly actives
8
Countries
78%
Aged 18–34
94%
Match accuracy

By the numbers

  • Age Distribution

    18–24
    32%
    25–34
    46%
    35–44
    14%
    45+
    8%

  • Gender Split

    Female
    54%
    Male
    43%
    Non-binary
    2%
    Undisclosed
    1%

  • Device Usage

    iOS
    47%
    Android
    51%
    Web
    2%
    Avg. sessions/day
    7.4

  • Top Regions

    India
    38%
    USA
    22%
    UK & EU
    18%
    Rest of world
    22%

Ready-made audiences

Plug into pre-built segments or layer them with your own first-party data.

  • Gen Z Creators

    1.8M
    • Fashion
    • Music
    • Beauty
    EngagementVery High

  • Young Professionals

    2.4M
    • Career
    • Tech
    • Travel
    EngagementHigh

  • Fitness Enthusiasts

    1.1M
    • Fitness
    • Nutrition
    • Wellness
    EngagementHigh

  • Foodies

    1.6M
    • Food
    • Cooking
    • Reviews
    EngagementVery High

  • Tech Early Adopters

    780K
    • Gadgets
    • Gaming
    • AI
    EngagementMedium

  • Finance & Investing

    540K
    • Crypto
    • Stocks
    • Banking
    EngagementMedium

  • Travel Dreamers

    1.3M
    • Travel
    • Photography
    • Hotels
    EngagementHigh

  • Entertainment

    2.1M
    • Movies
    • Series
    • Music
    EngagementVery High

How they behave

  • Peak Activity

    Highest engagement 7–11 PM local. Perfect for Story & Reel ads.

  • Session Length

    Average 32 min/day. 4× higher than typical social networks.

  • Scroll Depth

    Users view 180+ posts per session — plenty of placement inventory.

  • Social Signals

    1 in 3 users comments daily. Comment Ads land in active conversations.

Audience FAQ

How many users does Lit Star have?

Lit Star has 4.2M+ monthly active users across 8 countries. 78% are 18–34, with strong engagement in fashion, tech, food, fitness and entertainment.

Top interest categories?

Fashion (24%), Technology (18%), Food & Travel (16%), Music & Entertainment (14%), Fitness (12%), Beauty (10%), Finance (6%).

Can I target by city or postal code?

Yes — target by country, state, city, postal code, or radius (1km–500km) around any GPS coordinate.

How accurate is the audience data?

All data is first-party from the Lit Star app. Match accuracy is 94%+ versus 60–70% for typical third-party data.

Build your perfect audience

Layer segments, lookalikes and custom lists — then let our AI do the rest.

Create audienceCampaign guide