Every surface of Lit Star

From the home feed to the share sheet — ship your message across all 12 native surfaces, with unified bidding, reporting and attribution.

All 12 ad placement surfaces

  • Home Feed

    • Post Ads
    • Video Ads
    eCPM
    $8.40
    CTR
    3.4%
    View
    88%

  • Reels

    • Reel Ads
    eCPM
    $14.20
    CTR
    4.8%
    View
    92%

  • Stories

    • Story Ads
    eCPM
    $12.40
    CTR
    4.2%
    View
    95%

  • Inbox

    • Message Ads
    eCPM
    $18.00
    CTR
    5.1%
    View
    97%

  • Push Layer

    • Notification Ads
    eCPM
    $10.80
    CTR
    4.4%
    View
    99%

  • Music Tab

    • Music Ads
    eCPM
    $6.90
    CTR
    2.6%
    View
    78%

  • Comments

    • Comment Ads
    eCPM
    $5.20
    CTR
    2.9%
    View
    85%

  • Search & Suggest

    • Profile Sponsor Ads
    eCPM
    $9.60
    CTR
    3.1%
    View
    91%

  • Share Sheet

    • Share Ads
    eCPM
    $4.80
    CTR
    2.3%
    View
    82%

  • Off-peak Idle

    • Dream Ads
    eCPM
    $3.10
    CTR
    2.1%
    View
    76%

  • Settings

    • Setting Ads
    eCPM
    $2.20
    CTR
    1.8%
    View
    70%

  • Watch Tab

    • Video Ads
    eCPM
    $11.40
    CTR
    3.6%
    View
    89%

Smarter placement

Manual placement planning is dead. Our auction engine picks the right surface per user, per moment, per creative.

  • Auto-Placement

    Let our AI distribute spend across all 12 surfaces based on real-time ROAS signals.

  • Priority Auction

    Growth plan campaigns jump to the front of every placement auction.

  • Surface Learning

    Per-user ML picks the right surface at the right moment — no manual rules needed.

  • Unified Reporting

    Every placement rolls up into one ROAS number, so you can optimize the whole funnel.

Placement FAQ

What's the highest-performing placement?

Message Ads in the inbox deliver the highest CTR (5.1%), followed by Reel Ads (4.8%) and Notification Ads (4.4%). Stories lead on completion rate at 92%.

Can I choose specific placements?

Yes — when creating an ad set you can select any combination of the 12 surfaces, or let Lit Adx auto-optimize across all of them for best ROAS.

What's the average eCPM?

Average eCPM ranges from $2 (Setting ads) to $18 (Message Ads). Reels average $14.20 and Stories $12.40.

Are Premium placements gated?

Profile Sponsor, Notification and Message ads require the Growth plan. All other placements are available from the free Starter tier at $5 daily minimum.

Go live across every surface

One upload. Twelve placements. Infinite optimization.

Launch campaignSee formats