12 native ad placements on the Lit Star network.
One unified canvas.

Meet your audience inside every surface of Lit Star — feed, stories, reels, inbox, music, notifications and beyond. Every ad format is auto-generated from a single master creative.

12
Native formats
3.4%
Avg. CTR
4.2M+
Reach / mo
0.4%
Fraud rate

Every format. Every surface.

Tap into the full Lit Star surface area with format-native placements that feel like organic content.

  • Post Ads

    AD

    Native in-feed posts that blend seamlessly with organic content

    Surface
    Home feed
    Avg. CTR
    3.4%
    Spec
    1:1 · 4:5 · up to 2200 chars

  • Story Ads

    AD

    Full-screen immersive tap-through storytelling cards

    Surface
    Stories tray
    Avg. CTR
    4.2%
    Spec
    9:16 · 15s per card · 3 cards max

  • Reel Ads

    AD

    9:16 vertical sound-on swipeable video placements

    Surface
    Reels feed
    Avg. CTR
    4.8%
    Spec
    9:16 · 6–60s · MP4 · 50MB

  • Dream Ads

    AD

    Ambient overnight placements at discounted CPMs

    Surface
    Idle & off-peak
    Avg. CTR
    2.1%
    Spec
    Any · served 10pm–6am local

  • Profile Sponsor Ads

    AD

    Boost a creator or brand profile to the top of search & suggest

    Surface
    Search · Suggest
    Avg. CTR
    3.1%
    Spec
    Verified profile required

  • Music Ads

    AD

    Audio-first spots inside music discovery & player flows

    Surface
    Music tab
    Avg. CTR
    2.6%
    Spec
    Audio · 6–30s · optional visual

  • Comment Ads

    AD

    Pinned sponsored comments within high-traffic conversations

    Surface
    Post comments
    Avg. CTR
    2.9%
    Spec
    Text · 280 chars · 1 link

  • Video Ads

    AD

    Pre-roll, mid-roll & out-stream video placements

    Surface
    Watch tab
    Avg. CTR
    3.6%
    Spec
    16:9 · 9:16 · 1:1 · 6–30s

  • Message Ads

    AD

    Opt-in direct inbox delivery with rich previews

    Surface
    Inbox
    Avg. CTR
    5.1%
    Spec
    Rich card · CTA · opt-in only

  • Notification Ads

    AD

    Tap-through push notifications with deep links

    Surface
    Push layer
    Avg. CTR
    4.4%
    Spec
    Title 60 chars · body 120 chars

  • Share Ads

    AD

    Sponsored slots inside the native share sheet

    Surface
    Share sheet
    Avg. CTR
    2.3%
    Spec
    Icon · label · destination URL

  • Setting Ads

    AD

    Contextual promos surfaced within settings flows

    Surface
    Settings pages
    Avg. CTR
    1.8%
    Spec
    Banner · context-matched

Ship creatives that convert

  • Creative

    • Strong focal point in first second
    • High-contrast for OLED dark mode
    • Legible captions for sound-off
    • Clear single CTA per creative

  • Experience

    • Keep load under 2 seconds
    • Respect skip & dismiss gestures
    • Never disguise the 'Sponsored' label
    • Localize copy for each region

  • Performance

    • A/B test at least 3 variants
    • Cap frequency at 3/day per user
    • Use server-side tracking for accuracy
    • Retire creatives after fatigue signal

  • Technical

    • Stay under file size limits
    • Upload source-quality masters
    • Use MP4 H.264 for video
    • Test on both iOS and Android

Ad format FAQ

Which ad format has the highest CTR on Lit Adx?

Reel ads and Story ads consistently deliver the highest CTR — 4.8% and 4.2% respectively. Notification ads and message ads also perform very well for conversion-focused campaigns.

Do I need different creatives for each format?

No. Lit Adx auto-resizes a single uploaded creative into every format using AI-powered cropping that preserves the focal point. You can still upload format-specific variants when you need pixel-perfect control.

What's the maximum video length for Reel ads?

Reel ads can be up to 60 seconds, but we recommend 9-15 seconds for the strongest retention. Story ads are capped at 15 seconds per card, up to 3 cards per creative.

Can I run ads inside the messaging inbox?

Yes — Message ads are opt-in and delivered to users who have enabled promotional inbox updates. They support rich link previews, product carousels and direct tap-to-reply.

What are Dream ads?

Dream ads are ambient, low-friction placements served during off-peak hours (10pm–6am local) at discounted CPMs. Perfect for long-tail remarketing and brand lift campaigns.

Are Setting ads intrusive?

No. Setting ads are contextual promos that appear only inside the Settings surface (e.g. when a user views 'Storage' we may show a cloud-backup ad). They're marked 'Sponsored' and fully dismissible.

Ready to launch across all 12 formats?

Upload one master creative — we'll generate every format for you, automatically.

Start advertisingView pricing