Ad guidelines built for trust

Ship compliant, high-performing creatives across all 12 Lit Star ad formats. These rules keep the network premium, safe and high-converting — for advertisers and users alike.

Three content pillars

  • Allowed

    Clear, truthful, brand-safe ads that respect user experience

  • Prohibited

    Misleading, illegal or harmful material is rejected

  • Restricted

    Age-gated or regulated categories with additional rules

Creative standards

Four pillars every submission must meet before entering the auction.

  • Visual Quality

    • Minimum 1080×1080 for images
    • H.264 MP4 for video, ≤50MB
    • No pixelation or excessive compression
    • Clear focal point in first frame

  • Copy & Claims

    • Substantiate every claim with evidence
    • No 'guaranteed results' language
    • Disclose sponsorships clearly
    • Avoid ALL-CAPS shouting

  • Landing Pages

    • Page must match ad subject matter
    • HTTPS required · no broken links
    • Mobile-responsive design
    • Privacy policy & contact info visible

  • Targeting

    • No discrimination by protected class
    • Minors excluded from regulated ads
    • Opt-in required for sensitive data
    • Respect geographic restrictions

Never allowed

  • Illegal products & services
  • Weapons & explosives
  • Adult & sexual content
  • Tobacco & smoking products
  • Recreational drugs
  • Hate speech & harassment
  • Deceptive or misleading claims
  • Malware & phishing
  • Counterfeit goods
  • Unapproved pharmaceuticals
  • Multi-level marketing scams
  • Content violating IP rights

Allowed with extra rules

  • Alcohol

    21+ only · geo-restricted · disclosure required

  • Gambling

    21+ · licensed operators only · jurisdiction-specific

  • Political

    Verified advertiser · 'Paid for by' disclosure

  • Health & Pharma

    Pre-approval · claim substantiation · Rx disclosure

  • Financial Services

    Licensed entities · risk disclosure mandatory

  • Dating

    18+ · no explicit imagery · verified platforms only

  • Crypto & DeFi

    Registered exchanges · risk warning required

  • Weight Loss

    No before/after · no unrealistic claims

Guidelines FAQ

How long does ad approval take?

Most ads are reviewed by our ML model within 60 seconds. Ads flagged for manual review are processed within 2 hours. Growth plan customers get priority review within 10–15 minutes.

Why was my ad rejected?

Common rejection reasons include: misleading claims, copyright violations, restricted categories (alcohol/gambling/political without disclosure), trademark issues, broken landing pages, or low-quality creative. Check the moderation log for the exact reason.

Can I appeal a rejected ad?

Yes — you can appeal any rejection from the Moderation page in your dashboard. Appeals are reviewed by a senior moderator within 24 hours.

What ad content is prohibited?

We prohibit illegal products, weapons, adult content, hate speech, drugs, recall items, malware, deceptive claims, and content violating intellectual property.

Are there age restrictions?

Yes — alcohol, dating and gambling ads are restricted to users 21+. Health, financial and political ads require additional verification and disclosures per regional law.

Get your ad approved first time

Upload your creative — our moderation AI will flag issues before you spend a cent.

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